 In his recent interview on Real Estate CyberSpace Radio Allen Hainge, national real estate technology trainer, outlines Common mistakes Realtors make by not using tech products and not recognizing the power of their web sites.
Hainge on Web Site Content: 1. A link to an MLS is expected on an agent's site; include a function that allows consumers to put in their house specs and receive automatic notification from you when a match comes up.
2. Put button links prominently on your site offering consumers five or six things they can ask you for-e.g., a relocation packet, top tips for buying a home, top tips for selling a home, a seniors' packet, free reports. 3. A valuable and reasonably priced source for free reports is the Gooder Group, which offers reports plus a follow-up service.
4. Personalized community links and testimonials (featuring the buyer's or seller's photo or a photo of their home) are other ideas for appealing web site content; Jack suggests considering the Audio Generator service for recording testimonials by phone for use on your site.
5. Put your marketing presentation online in visual graphic form to save lots of time with both prospective buyers and sellers; some agents refuse to go on a listing presentation personally unless a prospect has viewed the online material completely first; what is important is to personalize your information to reflect you-don't rely on a template. 6. Post your marketing pieces in PDF format on your site so that consumers can see what you use to market property (flyers, brochures, postcards); by the time your competitors catch on, you should be on to something else anyway. In the same brifing he also covers: Major Opportunities Ahead Web-Centric Marketing How to Handle Listings on RE Web Sites Promoting Your Web Site
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