Excerpt from: Real Estate Industry Leader's Roundtable
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| May 17, 2006 | | The ABC's of Using Podcasts in Real Estate | 
In her recent interview on Real Estate CyberSpace Radio Zahara Mossman of Zahara Properties discusses the use of Podcasts and how they can benefit agents and consumers. This material gives you a peek at the near future of real estate marketing! Here are some of the key points from Zahara's Podcasting tips for real estate pros:
- PodcastRealty.com allows consumers to enter parameters for searches just like any real estate search engine; the service automatically sends listings that fit the parameters every time consumers push their synch buttons.
- Synching or synchronizing means connecting to the site to retrieve information; the transfer of information from the site to listening devices occurs automatically by way of RSS (real simple syndication) feeds.
- Agents can create listings at Podcasts.com to be pushed out to customers when there is a match, or they can create their own sound files to make available on their own web sites.
- The actual podcast technology is free, but it requires some degree of technical expertise to figure it out, hiring a virtual assistant or another techie to do it for you is always an option.
- Audioblogger.com is a site where people can set up their information for a fee; other companies also offer assistance with creating podcasts,including ODEO.com and iPodder.org, but PodcastRealty.com is the first site to offer real-estate related podcast service.
- PodcastRealty is free to agents; clients contact the listing agents directly, PodcastRealty gets no legal or referral fees for transactions.
- For background on podcasting, do a Google search for "how to podcast" for information on using PodcastRealty, send an inquiry to info@podcastrealty.com, you'll get back detailed instructions.
- Users of the service call the PodcastRealty bot (robot) from a land line or cell phone to do the actual listing description and just follow the voice prompts; each podcast should be no longer than 6090 seconds, so being concise and precise is important.
In the same brifing she also covers:Podcasting for Real Estate PractitionersMarketing ApplicationMarketing Advantages of PodcastsTransaction Flow
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