Dan Gooder Richard on Lead Capture Techniques

1. There should be an instant response (thank-you screen) when the prospect submits the form; a rapid response by email should follow within moments;ongoing automated drip email should be set in place.
2. Scan responses and make a judgment if your reply by phone would be appropriate; if leads are outside your market area, consider making a quick referral to another agent through the Society's free Referral Center.
3. Remain in touch with leads, especially with second and third responders, by email and/or phone; as the relationship matures, add contacts by mail(postcards and announcements).

4. Use offers and links in your email messages to drive prospects back to your web site to be repeatedly exposed to your services and your team.

In the same briefing Richard also discusses the following real estate tips:

• Advice for Capturing Real Estate Leads Online

• Positive Steps

• Favorite Web Sites

• Form Content

• Quantity vs. Quality

• Mistakes to Avoid

• Tips for Improving Lead Capture Forms