Scott Hoen on "How To Create A Major Impact In Your Market Area!"

todays featured real estate industry leader is Scott Hoen. Scott Hoen is Executive Vice President of Fidelity National Real Estate Solutions. He has 27 years of real estate marketing experience. Armed with a technology background and a solid understanding of how to use technology as a tool, Scott has personally developed several innovative tools for use by real estate professionals. In his interview at Real Estate CyberSpace Radio, Hoen discusses the importance of driving traffic to your web site.

Driving Traffic to Your Web Site

1. Your web site needs to be more than an online advertisement or a billboard; traffic is attracted to good content.
2. Consumers are interested in finding listings, property value information and community information, so fortify your site with content that meets those defined needs; your personal information can be disseminated to people later.
3. Some good home evaluation tools to consider using are HouseHunt.com, MoveUp.com and Fidelity's NeighborhoodHomeSales.com; the latter can be plugged into your own site to deliver comparable sales to visitors immediately by return email-you get the lead to follow up.
4.  Every agent should look into services that sell placement; pay-per-click for local market terms may be more cost-effective than you imagine; Hoen recommends checking AdWords.Google.com, SearchMarketing.Yahoo.com and Oveture.com.
5. A pay-per-click strategy allows you to work within a budget, but you should evaluate your actual return-on-investment when you try it.

In this briefing Hoen also discusses:

• Introduction to Fidelity National Real Estate Solutions
• How to Use Technology to Impact Your Business
• Characteristics of Top Producing Agents
• Savvy Tech Real Estate Tools
• Products from Fidelity
• Benefits for Brokers
• Cutting-Edge Services
• Favorite Web Sites
• Vision of the Future