Excerpt from: Real Estate Industry Leader's Roundtable
|
 |
| August 09, 2006 | | Sandy discusses Search Engine Positioning |  Todays featured real estate industry leader is Sandy Teller. Sandy Teller likes to turn vision into reality. She is founder and president of Sizzling Studios, Inc., a company that specializes in creating real estate web sites and in search engine positioning. Her company has been designing, building and hosting award-winning web sites for REALTORS® since 1994.
Sandy is a regular contributor to several magazines, newsletters and books including Dan Gooder Richard's Real Estate Rainmaker, Guide to Online Marketing. In her interview at Real Estate CyberSpace Radio, Sandy discusses the elements of a successful website and the following real estate tips. Search Engine Positioning - Search engine positioning falls into three categories: pay-per-click, organic and illegal; e.g., for most searches in Google, two links at the top of the page and links down the right side are sponsored (pay-per-click) listings.
- The rest of the listings are organic links, which is what Teller focuses on getting for her clients; she begins by doing keyword research at Wordtracker to discover what terms people are actually searching on.
- Then Teller and the site owner decide on the three best phrases; usually "real estate" and the geographic location are in the wording; what applies changes around the country.
- The site owner needs to provide text for the first page of the web site that uses the key search phrases so that the copy appeals to people as well as to search engines; using a professional copywriter is advisable—Teller recommends one but is not directly involved.
- An illegal trick once popular was using "invisible text" (e.g., white text on a white page); that strategy no longer works with search engines.
In this briefing she also covers: Marketing a Web Site Avoiding Spam Accusations More on Search Engine Positioning Search Engine Placement Companies Her Favorite Places on the Web
| | |
|
|
