Bruce Fealk on "Bringing Real Estate Touch Back to Tech!"

Bruce Fealk is a real estate industry leader and his focus is helping professionals implement technology that makes the Internet an interactive medium that comes as close as possible to a face-to-face encounter. He is the president of Customer Grabbers, a marketing consulting company that helps companies and independent business owners find creative ways to market their products and services. He was recognized by Crain's Detroit Business in 1991 as one of the top 40 entrepreneurs in the metropolitan Detroit business community.

Bruce was previously the owner of HI-TECH Reporting services, a court reporting firm based in Southfield, Michigan. In that capacity he took an interest in the Internet and how business owners could grow their businesses using this new medium.

In his interview at Real Estate CyberSpace Radio Fealk discusses Recent Additions to the Technology Arsenal and the following real estate tips.

Recent Additions to the Technology Arsenal

1. Beyond email, web sites and banner ads, some new technologies are generating a lot of interest because of their WOW factor.
2. Streaming video is an impressive alternative to a standard virtual tour; footage of you can appear at the beginning like a brief TV commercial.
3. BlueStreamTM can be used to introduce yourself on your web site and give your site personality; users report an increase in form-fill rate up to 30%; foreground video is shot against a plain green (or blue) background; it plays against other things plugged into the background.
4. A BlueStream presentation, courtesy of Customer Grabbers, allowed Jack Peckham to walk onto your monitor as you entered the Society’s online convention in February.

In this briefing he also covers:

• Costs for the New Technologies
• Overcoming Negative Issues
• Video conferencing Capabilities
• Technology and the Personal Touch
• Real Estate Tools for Multimedia Marketing
• The Future for Multimedia Marketing