 Wynne Achatz ABR, CREA, CRS, CyberStar, GRI, LTG, NAR ePro, RAM, RECS, RREA, RRC, SHRES, is this weeks real estate industry leader, she is an Associate Broker /Owner with Westrick Real Estate One. She has over 25 years' experience in the real estate business, continually giving back to the business by serving on local, state and national committees and has been leading others into using technology to magnify their business since 1996.
Wynne is past president of the Marine City Chamber of Commerce and Marine City Rotary. Wynne also received the "Perfect Partner Award" signifying her partnership attitude and sharing of ideas with fellow realtors throughout the industry. Memberships and affiliations include a plethora of impressive organizations including active membership in the Real Estate CyberSpace Society. In her interview at Real Estate CyberSpace Radio Achatz discusses practical ways of Staying Ahead of the Real Estate Competition. Staying Ahead of the Competition - Achatz uses the Web to keep in touch with buyers and sellers.
- Her drip email programs (through eNeigborhoods and the Gooder Group, for example) send automatic messages to people on a regular basis with notifications to her about what was sent; customers can sign up for a program themselves or Achatz can sign them up.
- As a unique service in her area, Achatz makes a community moving van available to clients within a 50-mile radius (or to people who send her a referral) for free and to non-clients for a $200 charitable donation.
- Achatz's advertising is all over the van, including her phone number to call for details; to cover the cost of insurance, she charges her local title company to advertise on the back.
- A new feature that attracts traffic to her site is a gift card program through GiftAssistant.com.
- Achatz presents clients with a plastic card at closings that the clients can use to purchase a personal gift at a variety of chain stores such as Lowe's, Home Depot and Marshall Fields; she goes online to set the amount for each card; recipients go to her web site, click on a picture of the card and choose where they want to spend their gift.
In this briefing she also covers the following real estate tips: - How Wynne Built Her Image
- Web Site Enhancements
- Custom vs. Template Sites
- Update on What Makes a Good Web Site
- Working with a Designer
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