Excerpt from:  NEW! Selling Income Properties in CyberSpace
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September 29, 2006

Welcome to "A Master Guide To Income Property Brokerage"!

What We Will Share Here

John M. Peckham III, CCIM, CIPS, RECSBack in 1968, with 6 years in the business and pretty wet behind the ears, I sat down with some yellow lined pads and wrote the original manuscript for what is now known as the "First Edition" of a fifteen chapter book called "Master Guide to Income Property Brokerage". The publisher brought the book to market in a fancy leatherette binder and put a $79.95 price tag on it (about $400 in today's dollars!). My head told me that nobody would pay such an outrageous prce. My head was wrong -- the book went into 14 prntings and editions two and three rolled out as we updated the Guide over the years.

It was interesting to watch who was buying the book. The big majority of buyers have been residenial agents with desire to become involved in this lucrative specialty. In addition many commercial brokers made it mandatory reading for their sales forces.

Last year Wiley Publishers approached me and, with the persuasive power of a hefty advance, convinced me to bring the third edition up to date. I agreed on the condition that the new updated fourth edition be hard bound and be priced so anyone could afford to hace it in their collection.

The new fourth edition is particularly meaningful to the real estate industry because it brings together the updated time proven basics of the previous editions with all the new and powerful tools and real estate insights that cyberspace has brought to this specialty. The two together will give you a strong competitive advantage in the field. Once you see the tips in Chapter 14 (How to Sell Like a Giant Using Cyberspace Tools), I would suggest that you go to http://www.recyber.com/ and if you have not already, consider joining the Real Estate CyberSpace Society with over 10,000 other real estate pros who use these powerful tools to put them way out in front of the pack!

It will be my pleasure to share tips from the book here. Of course if you can't wait you can always get more information at www.REcyber.com/newbook (with the big discounts as a blog reader you can get a this completely updated book fo ronly $18.86)


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