Excerpt from: Real Estate Industry Leader's Roundtable
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| December 06, 2006 | | Dirk Zellar's real estate interview "Cutting Edge Sales Strategies!" |  Dirk Zeller is todays featured real estate industry leader. He is the CEO of Real Estate Champions. The company was founded to provide tools and strategies that real estate agents and managers can use to increase their wealth in their business and personal life
Dirk has been on a meteoric rise since he began his real estate career in 1990 and has been recognized numerous times as one of the leading agents in North America. Many industry insiders have described Dirk as the most successful agent in terms of high production plus life balance. This quality and balance of life is the focus of his company.
Dirk is one of the most published authors in success and sales training in the real estate industry with over 250 published articles to his credit. His Coaches Corner weekly newsletter has over 200,000 subscribers. His book First Year in the Business quickly became the most widely read "how to" book for novice agents. He was selected as the "Dummies Author" for his recent book, Success as a Real Estate Agent for Dummies. Fall will bring the release of his third book, The Champion Agent's Guide to Real Estate.
In his Interview at Real Estate CyberSpace Radio he discusses the following real estate advice: Strategy Tips to Maximize Benefit from the Internet Agents need to squeeze website visitors to move them out of stealth mode; after harvesting an online lead, it should be run through a fundamental sales channel that takes advantage of traditional, face-to-face tactics. - The key to persuading web visitors to reveal their identity is to offer them something of value as a motivator, something that they want-e.g., a compelling free report on buying a home more cheaply, on making a good decision or on understanding the marketplace.
- Regularly provide a market update for clients; allow the Internet crowd to access that update in order to impress them with the value of your services and knowledge of the marketplace.
- For example, post free reports such as "Ten Mistakes a Buyer Makes When Purchasing a Home, " or segment your marketplace into four or five price groupings and track inventory levels in your marketplace, including absorption rate (how many homes actually sell).
In this briefing he also discusses the following real estate tips: - Adapting to the Changing Marketplace
- More Tips for the Shifting Marketplace
- How to Deal with Interlopers
- Zeller's New Book
- Favorite Spots on the Web
- What Is Important for the Future
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