 Mal Duane is the broker/owner of MetroWest Homes/MalDuane.Com Real Estate in Framingham, Massachusetts. Mal came on the real estate scene in 1986, and as a RE/MAX agent, quickly became the top producer of her office. Upon founding her own firm in December 2000, she developed a vision of how she would like to do business utilizing a team of agents and the latest technology. To accomplish her goal, Mal traveled all over the country to collect new technology and marketing concepts.
Before most other agents had developed personal web sites, Mal created an Internet marketing program for listings with visual tours backed by email marketing. At MetroWest Homes, she has combined the concept of a traditional office with the presence of a powerful "webcentric" marketing program to create a highly successful company. In 2004, her firm closed 92 units for $38,347,000 with a staff of eleven agents. 2005 produced similar solid sales results.
Mal holds several designations including the ABR (Accredited Buyer's Representative), CRS (Certified Residential Specialist), E-Pro, SRES (Seniors Residential Specialist) and RECS (Real Estate CyberSpace Specialist). Mal chairs the Framingham Massachusetts Chapter of the Real Estate CyberSpace Society.
In her real estate Interview at Real Estate CyberSpace Radio she provides the following real estate advice: Exciting New Equipment
- Duane runs her real estate business according to webcentric marketing, so she is always on the lookout for the latest tech tools and services; her favorite new piece of hardware is her Treo 650, which has replaced her laptop.
- The versatile Treo 650 can accommodate her complete database; after hearing the recent interview with Pat Zaby, she is in the process of enhancing it with his Respond product to expand the real estate capability of her Outlook and synch with the Treo.
- Duane uses the Treo to keep her appointment calendar and to take digital photos with its built-in camera feature she recently emailed a photo to an interested client while driving by to check out the property.
- Documents To Go software on the Treo allows her to load almost every document she uses (purchase and sales agreements, offers, etc.); she can fax any document to her eFax number and get it back as a PDF the PDFs can be emailed, burned to a CD or loaded into Documents To Go; Duane presently has the capability to function paper-free.
- Duane presently uses a Sony VAIO®, but she recognizes a tablet(REDtabletTM) as the next step up for presentations, paperwork in the field,and MLS searches with WiFi.
In this briefing she also covers the following real estate tips: - Changes to Her Real Estate Business
- Expansion of Company Services
- Using a Transaction Platform
- Growing Impact of the Internet
- Advice to Agents on Technology
- Other Favorite Web Sites
- Tech Assessment of the Industry
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