Excerpt from: Real Estate Industry Leader's Roundtable
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| February 08, 2007 | | Real estate interview by Scott Hoen. |  Scott Hoen is this weeks featured real estate industry leader. Hoen is the Executive Vice President of Fidelity National Real Estate Solutions. He has 27 years of marketing experience. Armed with a technology background and a solid understanding of how to use technology as a tool, Scott has personally developed several innovative tools for use by real estate professionals.
Scott has been affiliated with Fidelity National Title for eight years and has held professional positions working with real estate agents, brokers and lenders in the real estate industry for nearly 15 years. His in-depth knowledge of real estate operations uniquely enables him to discern, assess and respond to market needs in a proactive manner.
In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate advice:
How to Use Technology to Impact Your Business - The most basic of tech tools is a contact management program; agents should use this kind of tool to manage their relationships with clients.
- Work to capture data beyond just name and address and use the information to stay in touch with the consumers who come to your web site or whom you encounter through other venues.
- Recognize that many contacts are not immediate buyers or sellers but have to be cultivated for a period of months; maximize your use of the tools available to incubate your leads.
- Record personal information (children, pets, special dates) that could personalize later contacts; use the detail about people to schedule communications with them into your contact management program-e.g., an email or phone call to say "Congratulations" or "Happy Birthday."
- Real estate-related contact management programs that Hoen recommends include Top Producer (a strong web-based solution) and Agent Office (a strong desktop solution); more generic programs like Outlook also work-the most important thing is to be using something.
In this briefing he also covers the following useful real estate tips: | | |
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