Dan Gooder Richard-- Real Estate Interview

Dan Gooder Richard is a popular speaker, author, publisher and consultant for the real estate industry. He has made it his personal crusade to share with real estate professionals exactly how they can generate more leads, more sales and more profits. Dan is the founder and president of Gooder Group, a Fairfax, Virginia-based publisher of marketing materials for real estate professionals and lenders since 1983.

Dan is the author of a pair of marketing books written specifically for real estate professionals-Real Estate Rainmaker®: Guide to Online Marketing and Real Estate Rainmaker®: Successful Strategies for Real Estate.

His trademarked Rainmaker Lead System® has become an in-demand, step-by-step guide to planning for success in the real estate industry.

In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate advice:

Converting Visitors to Prospects

1. Many RE pros fall down in this critical area because they lack follow-up;an example of a good follow-up system is Fonville-Morisey Realty's (Raleigh,NC) "able, willing and ready program" with four steps: generate, incubate, scrub and capture.
2. Leads are first generated with an online offer to capture names and emails; these are incubated through email follow-ups; the email list is scrubbed by making phone contact to qualify leads; customers are captured by having prospects make an appointment.
3. Timing is all-important; leads need to be followed until they are ready to use the agent's services ‹often a year or more; to be on the prospects' radar screen when they are ready to move, put leads into an email data base and tie them into a drip-marketing program to maintain steady contact.
4. The secret of a good drip program is to be in touch with the information that people want at the frequency they request; a drip campaign is automatedto spare the agent the trouble of writing and sending each effort.

In this briefing he also covers the following useful real estate tips:

• Offline and Online Marketing
• New Rules for Online Marketing
• Driving Traffic to Your Web Site
• RainMaker E-Central 4.0
• Differentiating Your Email from Spam
• Favorite Places on the Web
• Update on Richard's Prognostication