Michael J. Russer-- Real Estate Interview

Michael J. Russer, also well know as "Mr. Internet," is President of RUSSER Communications and Chief Virtual Officer and co-founder of PROVAST, LLC. He is an internationally known speaker, author and consultant about the Internet and virtual outsourcing for professional business people and the Virtual Assistant industry. RUSSER Communications has operated very successfully since the mid-1990s with the help of virtual assistants and consultants in lieu of employees.

Michael developed the e-Productivity Method^TM featuring the use of virtual assistants for professional business people, co-authored the first book, workbook and tape program on the use of virtual assistants within the real estate industry, and was the architect of REALTOR.com's VA training program, which lead the way for other technology firms' use of virtual assistants as a way to deliver the benefits of their products and services.

He is totally committed to a world where people have the resources and wisdom to live their passion and purpose without limitation of borders or boundaries.

In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate advice:

Differentiating Yourself from Your Competition

1. Create a memorable brand around your services; ways to do that include having a targeted web site and writing a column for the local paper whoever writes a column is perceived as the expert.
2. Write a UPS unique positioning statement; it is a short phrase that inspires instant recognition when seen or heard by your target market that you are the best value option for them.
3. Examples of effective UPSs are: to attract engineers "I understand engineers because I've been married to one for 28 years;" for fix-and-flip buyers "I make sure your fix-and-flip doesn't turn into a fix-and-flop."

In this briefing he also covers the following useful real estate tips:

• The Importance of Target Marketing
• The Myth of the Shotgun Approach
• Why You Should Target Online
• How to Pick a Target Market
• The Synergy of Targeting and Branding
• Engaging the Target Market Online