Real Estate Technology Advice

Mal Duane is the broker/owner of MetroWest Homes/MalDuane.Com Real Estate in Framingham, Massachusetts. Mal came on the real estate scene in 1986, and as a RE/MAX agent, quickly became the top producer of her office. Upon founding her own firm in December 2000, she developed a vision of how she would like to do business utilizing a team of agents and the latest technology. To accomplish her goal, Mal traveled all over the country to collect new technology and marketing concepts.

Mal holds several designations including the ABR (Accredited Buyer's Representative), CRS (Certified Residential Specialist), E-Pro, SRES (Seniors Residential Specialist) and RECS (Real Estate CyberSpace Specialist). Mal chairs the Framingham Massachusetts Chapter of the Real Estate CyberSpace Society.

In her real estate interview at Real Estate CyberSpace Radio she provides the following real estate advice:

Advice to Agents on Technology

1. There are wonderful products available to build a tech-savvy business; agents should not hesitate to get involved with email and Internet marketing.
2. Use what you buy; find new things that will help you build your business and don't procrastinate in applying them.
3. Another hot item that Duane recently found is an appealing national service for consumers that gives an agent exclusive rights to a ZIP code at low cost WhatsMyHomeWorth.com; it generates leads for Duane without her having to do anything.

In this briefing she also covers the following useful real estate tips:

• Changes to Her Real Estate Business
• Expansion of Company Services
• Exciting New Equipment
• Using a Transaction Platform
• Growing Impact of the Internet
• Other Favorite Web Sites
• Tech Assessment of the Industry