June 05, 2007

Jack Peckham's Real Estate Interview

Using the society's email broadcast wizard.

Peckham Image Jack Peckham is the Executive Director of the Real Estate Cyberspace Society and President of the Peckham Boston Advisory Company, Boston, Massachusetts. He is the author of several books on marketing published by Wiley Publishers, Prentice Hall and Harcourt Brace Jovanovich. A columnist for the Boston Herald for nine years, his syndicated columns have appeared in over 100 papers nationwide. A skilled speaker and trainer, he has worked with business groups in 44 states and several foreign countries. He served as Chairman of the Strategic Planning Committee of the 1,200,000 member National Association of Realtors (NAR).

Using techniques from his 44 years of experience in commercial real estate and from his "Master Guide to Income Property Brokerage" (Wiley Fourth Edition), Jack has been involved directly in the sale of over a BILLION dollars in Commercial/Investment properties.

In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate tips:

Using The Society's Email Broadcast Wizard

This real estate tool available to Society members at no extra charge facilitates sending targeted email messages to listserves.
Both Peckham and Gillespie cite examples of properties that sold promptly at high values through this tool, including listings that had been sitting.
The Email Broadcast Wizard includes the 55 real-estate-related lists that contain the most names, narrowed from about 4,000 such lists that exist.
The wizard describes the nature of each listserve and how many names are in each; members may subscribe without cost to as many of the lists as they wish by simply clicking a box.
The Send portion of the Wizard allows members to type in a message and send it out to all of their selected listserves (which could total more than 50,000 recipients) at no charge.
Such mass distribution of a single message represents tremendous leverage; this is "in your face" marketing that reaches the right people for a particular listing.
Using listserves is not spamming because contacts on the list have requested to receive information by signing up (opting in).
The system can be used to find both buyers and sellers; e.g., by listserve, Peckham discovered properties for buyers who wanted three replacement hotels in New England for property in Hawaii; the purchase was completed in 90 days.

In this briefing he also covers the following useful real estate advice: