 Nancy Michaels is the president and founder of Impression Impact, a company providing resources for small business growth and effective and innovative marketing strategies. She is also the author of four books on marketing for small businesses, including Off The Wall Marketing Ideas (Adams Media 2000), How to Be a Big Fish in Any Pond, Media Madness, and A to Z to Visibility. Her latest book is Perfecting Your Pitch.
Nancy is the small business editor for US News & World Report and the small business-marketing expert for Entrepreneur Magazine. She has been featured in many publications including Home Office Computing, Fortune Small Business, Success, The Wall Street Journal, Entrepreneur magazine, Costco Connection, BJ's Journal, Franchising Magazine, and Franchise Update magazine. Nancy has spoken in 42 states to more than 40,000 entrepreneurs on behalf of such clients as Office Depot, Merrill Lynch, Fleet Bank, Indoor Tanning Salon Association, and Benjamin Franklin Plumbing, among many others.
In her real estate interview at Real Estate CyberSpace Radio she provides the following real estate tips: Building an Email Database
- Start with anybody you ever did business with; also include prospects,anyone you have met, even if they have not used your services.
- Add people who can refer business to you, such as mortgage brokers, bankers, lawyers, accountants or even plumbers and electricians, anyone who has contact with homeowners, so that these people are aware of you.
In this briefing she also covers the following useful real estate advice: - Using Email to Boost Visibility
- Marketing Strategies
- Tips for an Effective E-mail Program
- Web Strategies
- Ways to Get Feedback from Clients
- Webcasting
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