Excerpt from:  Real Estate Industry Leader's Roundtable
.
June 19, 2007

Joeann Fosslands Real Estate Interview

How Real Estate Agents Can Differentiate Themselves

FosslandJoeann Fossland is Chief Evolution Officer of Advantage Solutions Group. Since 1993, through seminars, workshops and one-on-one coaching, she has coached hundreds of individuals and companies to increase their bottom lines while achieving life balance.

Educated at Johns Hopkins University, Joeann owned three successful businesses before the age of 30. She has served in numerous key leadership positions within organized real estate, both at the local level and nationally, and is a nationally recognized trainer and speaker.

In her real estate interview at Real Estate CyberSpace Radio she provides the following real estate tips:

How Agents Can Differentiate Themselves

  1. Agents should eliminate what is mediocre and develop what fits their talents, interests, experience and sphere of influence; start by examining who you are, who knows you and what you are passionate about in the business; narrowing your business field enhances your productivity.
  2. Pitch your strengths to potential clients; instead of repeating the litany of agent tools, explain what you do better than anyone else; to identify what your strengths are, listen to feedback from clients-ask them what they think clicked in your relationship.
  3. Consumers have information, but they lack skill in negotiating and problem solving; show consumers that you can take care of parts of a deal that they cannot handle.

In this briefing she also covers the following useful real estate advice:

  • Achieving Personal/Professional Balance
  • The Secret of Productivity
  • Strategy for Success
  • Blogging Benefits
  • Changes in the Consumer-Agent Relationship
  • Necessary Tools for Agents
  • Favorite Web Sites



Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription