Dan Gooder Richard Real Estate Interview

Dan Gooder Richard is a popular speaker, author, publisher and consultant for the real estate industry. He has made it his personal crusade to share with real estate professionals exactly how they can generate more leads, more sales and more profits. Dan is the founder and president of Gooder Group, a Fairfax, Virginia-based publisher of marketing materials for real estate professionals and lenders since 1983.

Dan is the author of a pair of marketing books written specifically for real estate professionals-Real Estate Rainmaker®: Guide to Online Marketing and Real Estate Rainmaker®: Successful Strategies for Real Estate.

His trademarked Rainmaker Lead System® has become an in-demand, step-by-step guide to planning for success in real estate.

In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate tips:

How to Develop a Microsite

1. Register a domain name and direct it to a site that is a one-page form; both name and form should be targeted to capture local buyers or sellers; a web designer or service such as Rainmaker eCentral can assist.
2. Be very specific at the neighborhood/community level (e.g. Beacon Hill) so that off-line marketing can focus on the specific area.
3. Cross reference your main site on microsites; most RE boards require that microsites identitify the agent; at the bottom of the form page, list your contact information, including your main web address.

In this briefing he also covers the following useful real estate advice:

• The Marketing Evolution
• Microsites Defined
• Getting a Payoff from Microsites
• Drip Email
• Leads to Sales
• Multiple Microsites
• More Tips for Maximizing Microsite Benefits
• Favorite Spots on the Web
• Summary Advice for eMarketing