Albert Clark's Real Estate Interview

Albert Clark is a seasoned marketing executive and homeowner advocate who is the Founder of My Homeowners Club. With a background in telecommunications and computer networking, he worked first at U.S Sprint and then with a venture-capital-backed acquisition company while he attained his MBA in Finance from American University.

In 1990, he co-founded the United Homeowners Association, a nationwide non-profit advocacy and lobbying organization. There he built industry alliances with the National Association of REALTORS® and several financial organizations. Clark advocated legislative and regulatory changes designed to make homeownership more attainable. Highlights of this advocacy include commendation by President Clinton for his involvement as a founding member of the President's National Homeownership Strategy.

In 1996 he joined eNeighborhoods, where he served as Director of National Sales. In September 2002, Clark founded My Homeowners Club and currently serves as Principal Partner of that organization.

In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate tips:

Meeting Marketplace Demand

1. Real estate professionals must accommodate their marketing to what the market demands; demand is moving toward 24/7 coverage
2. Individual agents' listings are available on IDX from any competitor, so consumers with questions have the option of checking until they get answers; that might happen at 9 p.m. or 10 p.m. from someone else.
3. The responsive agent invites consumers to "PING me now" with questions; awkward times can be handled by redirecting calls to voicemail or by turning the button off; agents still get a text message alerting them to the missed call-smart agents exploit the opportunity to communicate now.
4. Not all consumers want immediate contact, but those who choose to PING tend to be engaged consumers who are ready to move-they want information urgently.
5. Providing Push to Talk differentiates agents and becomes a listing tool.

In this briefing he also covers the following useful real estate advice:

• Impact of the Internet on RE Practitioners
• Technology Trends for the Industry
• RealPING Push to Talk
• Competitive Edge
• Broker Benefits
• Cost of Service
• Favorite Sites