 Errol Samuelson is the President of Top Producer Systems and Senior Vice President, Software Group, Move, Inc. He oversees corporate strategy, product development and new business ventures for both Top Producer and The Enterprise, a division of Move, Inc. The Enterprise offers real estate brokerages custom Web and video production services as well as interactive voice response systems.
As a recognized industry leader, Errol is involved in the real estate community, speaking at numerous conferences and active on a number of technology committees. He was a charter member of the Real Estate Transaction Standard workgroup, a member of the Employee Relocation Council's eSolutions Think Tank, and currently serves on the National Association of REALTORS® Internet Strategy/Technology Work Group.
Previously Errol served as Vice President, Product Strategy for Move, Inc., formerly Homestore, Inc., and in 2000 he led the strategic acquisition of Top Producer Systems. Prior to joining Move, Inc., he was Director of Sales and Product Management at GTE Enterprise Solutions, with responsibility for the Real Estate and Mortgage Banking vertical markets. Errol was also one of the original designers of T-III, a ground-breaking system that introduced interactive mapping and Internet networking to the Multiple Listing Service® business. In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate tips: How to Interact with Consumers Appropriately - Being too aggressive can scare off consumers; respond quickly, but in the medium in which consumers contact you-which may be by email instead of by phone.
- Most Internet consumers are "early stage"-only 4%-5% are ready to transact immediately; agents need stamina to respond to hundreds or thousands of inquiries that are not ripe; 40%-45% may be ready to transact within another 12-18 months.
- Some of the products from Top Producer automate the response process and thus save agents from being swamped by the fulfillment burden
In this briefing he also covers the following useful real estate advice: Challenges Facing Real Estate Agents The Focus of Top Producer Top Producer Product Lines The Future for Online, Non-sensory Communication Helping Agents Differentiate Themselves Favorite Spots on the Web Trends and Tools for the Next Three Years
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