Excerpt from: Real Estate Industry Leader's Roundtable
|
 |
| October 02, 2007 | | Email Communication with Real Estate Buyers and Sellers | Bill Barrett has been on the real estate scene since he was 18 years old. He worked his way from agent to president of a 22-office real estate company with over 600 associates. He also was a real estate college professor for six years, heading the department.
For 18 years Bill has conducted the annual Bill Barrett Superstar Workshop, inviting only agents who list and sell over 100 homes per year. Bill believes in systems, not just ideas, and he shares the latest real-world systems of today's superstars.
Bill works with top agents around the world and has addressed every network, every franchise and most of the top 450 companies in North America. He has taught in all 50 states, 7 Canadian Provinces and 11 countries.
In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information: Email Communication with Buyers and Sellers - In today's market, buyers are looking at more properties and waiting longer to buy; it is imperative that agents keep in touch with them by phone, mail and email to let them know immediately what properties are listed.
- Most multiple lists allow agents at no additional cost to enter buyers' preferences and have appropriate new listings sent to both the buyer and agent by email; not all agents take advantage of this powerful option.
- Most contact management programs track daily activity for listings such as ads, showings, agent calls and web site requests; the programs also can update sellers regularly by email on such activity; Barrett uses Respond from the Marketing Library as his contact management system.
- Agents should get the email address of both husband and wife clients to assure that both receive continual communication; copying sellers on all replies to inquiries is another tip for keeping them informed.
- Email has the double benefit of being low cost and instantaneous; the tool allows agents to work at their own convenience, day or night.
In this briefing he also covers the following useful real estate topics: - Keeping Up with Past Clients
- Tricks for Showcasing Properties
- Savvy Business Building Strategy
- How to Build Your Email List
- Niche Marketing
- URL Addresses
- Fun Web Sites with a Business Twist
- Final Tips for Increasing Business and Decreasing Stress
| | |
|
|