 Richard Beckman has a true passion for real estate, real estate marketing and real estate technology. He is an agent with West Realty Shelton in Shelton, WA. His sales team, the Richard Beckman Group, consists of four other licensed agents.
Richard's personal web site acquires over 8,500 sessions a month. He has first-page search recognition and placement on Yahoo, MSN and AltaVista and was recently featured by RIS Media, for his success with Internet advertising. He specializes in residential, land, land development, acreage, golf courses, waterfront and recreational properties and was ranked in the top two in Mason County in volume for listings sold last year.
Richard has a degree in Information Systems Technology and was a regional director for Realtor.com. He is an active community member, serving as co-chair of the Shelton Quality of Life committee and as a board member for the Mason County Board of Realtors. He is also active with the Chamber of Commerce government affairs committee. In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information: Agent Tools to Generate Leads - Beckman's real estate group gets 90% of their buyers via the Internet; basically, he uses organic search results and pay per click.
- He has hired Coracle to guarantee him first-page placement on the major search engines for searches on his local area; in conjunction with the search engine efforts, he sends out mailers to residents of his farm area.
- The mailers are his way of telling prospective clients what he is doing; he uses his guarantee of being on the first page on search engines as a lure to attract listings; he invites prospects to try a search of their community name as proof.
- For every community that Beckman farms, he also buys a domain name; he tells sellers that he will post their property as a featured listing on the specific community page as well as on his main web page.
- Beckman educates his sellers to the fact that the great majority of homebuyers go online before connecting with an agent; by attracting those homebuyers to his web sites that feature his sellers' properties, he gives his sellers an edge in marketing exposure to buyers.
- In Beckman's small town in Washington State, he averages about 40-45 unique users a day on his web sites; personally, Beckman focuses on being a seller's agent, but he feeds buyers' leads to the other agents on his team.
- Another marketing technique that Beckman employs is to build a web page for every listing, which allows him to put the property description, subdivision and price on pay per click
In this briefing he also covers the following useful real estate topics: Beckman's Start in Real Estate Elements of the Marketing Program Favorite Places on the Web
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