Jack Peckhams Real Estate Interview

Jack Peckham is the Executive Director of the Real Estate Cyberspace Society and President of the Peckham Boston Advisory Company, Boston, Massachusetts. He is the author of several books on marketing published by Wiley Publishers, Prentice Hall and Harcourt Brace Jovanovich. A columnist for the Boston Herald for nine years, his syndicated columns have appeared in over 100 papers nationwide. A skilled speaker and trainer, he has worked with business groups in 44 states and several foreign countries. He served as Chairman of the Strategic Planning Committee of the 1,200,000 member National Association of Realtors (NAR).

His technological innovation emerged as founder of Data Realty Corp, the first commercial real estate firm to use computers to match investors with investments. He served as Chairman of the NAR Commercial Investment Technology Committee and Chairman of the NAR MIS Committee and on the Commercial Investment Real Estate Institute's Technology Task Force. He also served on the Commercial Investment Advisory Board to the Realtors Information Network. In addition he chaired the NAR Communications and publications Committees and served on various other NAR committees inculcating Executive and Nominating.

Jack is a Past President of the Massachusetts Association of Realtors and has been honored as its Realtor of the Year.

In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information:

Making the Most of Technology

1. Each chapter of the book covers updated basic information with detail at the end on using the Internet to accomplish the chapter goals; Chapter 14 concentrates on Internet and email tools from the Society's "Sell Like a Giant" seminar-including all of the forms, checklists and sample email messages.
2. The power of the Internet has transformed how agents are able to work with listings and potential buyers; better information can be disseminated more quickly, more cheaply and to more recipients than ever before.
3. The exercise of promoting an actual listing from a seminar attendee at the beginning of a session demonstrates the effectiveness of Internet connections; within three or four hours, 40-50 buyers or buyer reps respond.
4. Listserves (aka listservers) are lists maintained by others that group contacts interested in a certain type of property; an email message can be tailored to a list so that a single message can be disseminated to several thousand recipients who are all interested in its content.

In this briefing he also covers the following useful real estate topics:

• Jack's Book Revision
• Advice for Residential Agents
• Ways to Find Property Owners Who Will Sell
• The Beauty of the Business
• The Society's Email Broadcast Wizard
• REcyber.com as a Resource
• Favorite Current Places on the Web
• Where the Commercial Industry Is Headed