In this interview he discusses "Great Web Marketing Ideas" and other useful Real Estate topics
Yellow page ads and classified advertising in newspapers are not worth doing; newspapers themselves are migrating toward the Internet. The rule of thumb is to stop spending a dollar on marketing unless you are getting at least two dollars in return.
Jerry
Rossi was a Super Star before the label existed. He exploded into the real
estate business with ten listings in his first two weeks and 86 trips to the
closing table during his first year in the business! Today Rossi (he prefers
that handle) owns and operates Rossi Speaks, Inc. and provides international
interactive workshops that deliver motivation and education to companies,
corporations and associations. He has delivered more than 3000 presentations
over the last 25 years and is the author of Dog Eat Dog & Vice Versa: 9
Secrets to Put the Bite into Your Marketing.
Rossi has been a
National Association of REALTORS' convention speaker for 16 consecutive years
and was twice nominated Educator of the Year. He now shares his talents by
coaching rooms full of people. He applies the basics of communication and
technology with his unique teaching process that he calls "Power Learning."
Rossi has stimulated positive shifts in individuals, associations, corporations
and teams across many industry lines.
In his real estate interview at Real Estate CyberSpace
Radio he discusses the
following real estate information:
Great Web Marketing Ideas
An
agent who replaces the dealer ID on his vehicle with a large graphic of his web
address, a caricature of himself and "Real Estate," gets lots of online hits; a
tag with a web address also can be made for a vehicle.
The web address can
appear as the large brand on house signs.
Employ spatial
repetition via postcards; spatial repetition is putting something in people's
minds often enough that they recall it.
In this briefing he also covers the following useful real
estate topics: