Excerpt from:  Real Estate Industry Leader's Roundtable
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February 05, 2008

Bill Barretts Real Estate Interview

"Increase Your Business–Decrease Your Stress!"
In today's market, buyers are looking at more properties and waiting longer to buy; it is imperative that agents keep in touch with them by phone, mail and email to let them know immediately what properties are listed.
– 
Bill Barrett

Bill Barret ImageBill Barrett has been on the real estate scene since he was 18 years old. He worked his way from agent to president of a 22-office real estate company with over 600 associates. He also was a real estate college professor for six years, heading the department.

For 18 years Bill has conducted the annual Bill Barrett Superstar Workshop, inviting only agents who list and sell over 100 homes per year. Bill believes in systems, not just ideas, and he shares the latest real-world systems of today's superstars.

Bill works with top agents around the world and has addressed every network, every franchise and most of the top 450 companies in North America. He has taught in all 50 states, 7 Canadian Provinces and 11 countries.

In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information:

Tricks for Showcasing Properties

  1. Google Earth is a free online resource that can be combined with SnagIt.com (just $40) for real WOW power; SnagIt allows you to capture and display pictures from the Internet.
  2. Snag four aerial shots of a property you list from Google Earth-the farthest out photo and three progressive zooms to show school district and major roads, the entire neighborhood, and the top of the house.
  3. Agents are advised to create a PowerPoint home book CD (30-40 cents each) for every listed property to display all the information about it, including the Google Earth/Snagit pictures and other photos.
  4. In addition to traditional print brochures, agents should have the CDs available at the house so that potential buyers can take one and have all the information they need to make an offer.
  5. Converting the PowerPoint file to Adobe (which takes only two clicks) condenses the file into a lot less space; the Adobe file can be attached to the multiple listing agreement and to email messages to buyers.

In this briefing he also covers the following useful real estate topics:

  • Email Communication with Buyers and Sellers
  • Keeping Up with Past Clients
  • Savvy Business Building Strategy
  • How to Build Your Email List
  • Niche Marketing
  • URL Addresses
  • Fun Web Sites with a Business Twist
  • Final Tips for Increasing Business and Decreasing Stress

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