The simple but powerful secret to make your services stand out from others is to specialize; become the expert in one or more target markets such as first-time buyers, investors, people downsizing, people seeking certain kinds of properties, etc.
Michael J.
Russer, a.k.a. Mr. Internet®, is a leading international speaker, author and
strategic consultant about business transformation and the Internet for the real
estate industry. He is the author of the first book on virtual outsourcing for
business, The Obsolete Employee —How Businesses Succeed without Employees—And
Love It! In addition to being the exclusive Internet columnist for
REALTOR Magazine, he was the architect of NAR's original ePRO Internet
professional certification program. His most recent project is the launching of
the Mr. Internet Online Dominance Training Program, the industry's first
comprehensive online video training program about massively increasing online
sales and using virtual assistants to take care of the details.
In his real estate interview at
Real Estate CyberSpace
Radio he discusses the
following real estate information:
Generating and Engaging Website
Traffic
The quickest and least
expensive is using pay per click, a marketing tool that allows you to bid for
key words and phrases that your target market is likely to use to find your
site, so your position in a search comes up high; you pay only when people
actually click on your link.
The big mistake of
beginners is to choose search terms that are common; use highly targeted phrases
in the smallest geographical subsections of your area so that you pay for fewer
leads but ones that know exactly what they are looking for; these people are
more qualified and probably further along in their process to act.
Attracting the interest
of visitors once they get to your site starts with the copy written for the
site; use second person (you, your, yours) so that the visitor feels involved in
a conversation with you.
Another trick for
engaging visitors is to use headlines geared to catch the attention of your
target market and get them to read the great copy; for example, for first-time
buyers, use a headline such as “Three Things You Absolutely Need to Know About
Your Seller Before Ever Making an Offer.”
Ask open-ended
questions right in the copy; those kinds of questions make people stop and
think.
In this
briefing he also covers the following useful real estate
topics:
Michael J.
Russer, a.k.a. Mr. Internet®, is a leading international speaker, author and
strategic consultant about business transformation and the Internet for the real
estate industry. He is the author of the first book on virtual outsourcing for
business, The Obsolete Employee —How Businesses Succeed without Employees—And
Love It! In addition to being the exclusive Internet columnist for
REALTOR Magazine, he was the architect of NAR's original ePRO Internet
professional certification program. His most recent project is the launching of
the Mr. Internet Online Dominance Training Program, the industry's first
comprehensive online video training program about massively increasing online
sales and using virtual assistants to take care of the details.
