Excerpt from: Real Estate Industry Leader's Roundtable
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| February 27, 2008 | | Promoting the Single-Property Site |  Stephen Fells is the co-founder and CEO of AgencyLogic. With more than 20 years in the technology industry, he created AgencyLogic PowerSites™ in 2004 to help real estate agents quickly, easily and affordably create showcase Websites that are 100% dedicated to a single property listing.
His experience includes over 17 years in banking, Government and British Police services. Educated in England, Stephen worked for the National Westminster Bank in Essex, England and for the U.S. Trust Bank. Stephen fiunded Network Earth to provide a high service Internet company as the growth in this market started to explode.
Stephen is a member of MENSA, a Master SCUBA Diving Instructor with the Professional Association of Diving Instructors and is an Honorary Member of The New York International Police Association. He is also an Associate Member of The Institute for the Management of Information Systems in London, England and a member of The Churchill Center. In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information: Promoting the Single-Property Site - Agents can promote their single-property sites wherever they currently post information, online and in print.
- AgencyLogic sites can be placed on MLSs; the company is an approved REALTOR.com vendor and automatically uploads web sites on behalf of its clients to be featured listings similar to a virtual tour.
- The company provides for free the mechanism for advertising a property on all of the property-specific listing sites such as Trulia, Oodle, Google base and Edgeio; agents also have the ability to create versions compliant for eBay and CraigsList.
- Change in the real estate market has created more competition for listings; agents now want their listings to be where the buyers are looking; consumer-oriented sites are opening their sites to agents for free-those sites make their money by offering additional services such as preferred positioning and advertising.
- Using a sign rider to display the web site under the For Sale sign on the property is common and effective.
In this briefing he also covers the following useful real estate topics: - The Case for Using Property Specific Web Sites
- How the Strategy Works
- Background on AgencyLogic
- Fleshing Out Single-Property Sites
- Cost vs. Benefits
- Integration of Sites
- Favorite Spots on the Web
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