Excerpt from: Real Estate Industry Leader's Roundtable
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| May 29, 2008 | | In this real estate interview he discusses RealPING Push to Talk | |
Albert
Clark is a seasoned
marketing executive and homeowner advocate who is the Founder of My Homeowners
Club. With a background in telecommunications and computer networking, he worked
first at U.S Sprint and then with a venture-capital-backed acquisition company
while he attained his MBA in Finance from American University.
In 1990,
he co-founded the United Homeowners Association, a nationwide non-profit
advocacy and lobbying organization. There he built industry alliances with the
National Association of REALTORS® and several financial organizations. Clark
advocated legislative and regulatory changes designed to make homeownership more
attainable. Highlights of this advocacy include commendation by President
Clinton for his involvement as a founding member of the President's National
Homeownership Strategy.
In 1996 he joined eNeighborhoods, where he served
as Director of National Sales. In September 2002, Clark founded My Homeowners
Club and currently serves as Principal Partner of that organization.
In his real estate interview at
Real Estate CyberSpace
Radio he discusses the
following real estate information:
RealPING Push to
Talk
- RealPING Push to Talk
was developed in late 2005 as a tool for agents to provide their website
visitors a faster way to get questions answered; NAR stats show that consumers
go with the first agent they hear from.
- The Society's Online
Convention in February used the service at convention booths to rave reviews
from both convention-goers and vendors; information could be conveyed much
faster and more personally by the phone contact than by traditional email.
- RealPING Push to Talk
is a voice-over technology protocol; when consumers have a question, they click
the agent's button to see a customized page (with the agent's photo and
branding) that says the agent will talk with them "right now"- a true WOW
factor.
- Consumers enter the
phone number where they can be reached, and immediately the service places an
outgoing voice-over-Internet call to that number; when the consumer picks up, a
voice instructs them to hold on while their call is connected.
- The call goes to the
agent's designated phone number so that the consumer can be chatting live with
the agent within seconds; the event happens in real time and neither party pays
for the call.
- Push to Talk has true
WOW power; it presents the agent as being high-tech and available; realPING
subscribers can include the electronic button on their web sites, in virtual
tour listings and in email messages to provide immediate service.
- The call to agents
shows realPING on the datascreen, so they know the call is coming from one of
their urgent, real-time sources.
In this
briefing he also covers the following useful real estate
topics:
- Impact of the
Internet on RE Practitioners
- Technology
Trends for the Industry
- Competitive
Edge
- Broker
Benefits
- Meeting
Marketplace Demand
- Cost of
Service
- Favorite
Sites
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