Excerpt from: Real Estate Industry Leader's Roundtable
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| June 25, 2008 | | Tips for Getting Started with a Blog | |
 Chris
Frerecks has a 15-year
background of consultative, entrepreneurial management, sales and business
development experience. With significant Fortune brand exposure and contacts, he
is skilled in the development of new technology markets, with emerging products
and services, and in managing client relationships.
Chris has worked in
emerging technology since the early 1990's, including affiliations and service
with Wired, TheStreet.com Directory Xpress, MyInfoPage, Toyota and CBS. He has
been involved with business-class blog solutions including Real Estate Blogsites
& Kinetic Knowledge for over five years.
He has a degree in
Political Science and Economics from the University of Maryland. He was born in
Brooklyn, NY, raised in Westfield NJ and currently lives in Avon and Denver,
Colorodo where he operates Kinetic Knowledge and Real Estate Blogsites.
In his real estate interview at
Real Estate CyberSpace
Radio he discusses the
following real estate information:
Tips
for Getting Started with a Blog
- Finding a good,
competitive solution is not hard; in choosing resources, Frerecks recommends
paying attention to factors such as design capability, search engine
optimization and ease for people to subscribe (RSS via email).
- The first step is to
choose a reliable, accountable service that will also educate you on an ongoing
basis because the Web is always evolving; work with someone who will configure a
customized solution to meet your needs.
- The difference between
free and paid services can be great in the degree to which features and upgrades
are offered and supported; often you pay for accountability, control, service
and education.
- Some key issues with
blogs are whether you own your own content, have the brand and domain that you
want, and have control over the blog.
In this briefing he also covers the following useful real
estate topics:
- The Basics on Blogs
- Web Sites vs. Blogs
- Getting Your Blog Recognized
- More on Search Engine Recognition
- Interactivity
- Creating Local Brand Awareness
- Advantages of Blogging
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