Excerpt from: Real Estate Industry Leader's Roundtable
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| July 14, 2008 | | Making the Most of Technology and Selling Income Property | |
 Jack
Peckham is the Executive Director of the Real Estate Cyberspace Society and
President of the Peckham Boston Advisory Company, Boston, Massachusetts. He is
the author of several books on marketing published by Wiley Publishers, Prentice
Hall and Harcourt Brace Jovanovich. A columnist for the Boston Herald for nine
years, his syndicated columns have appeared in over 100 papers nationwide. A
skilled speaker and trainer, he has worked with business groups in 44 states and
several foreign countries. He served as Chairman of the Strategic Planning
Committee of the 1,200,000 member National Association of Realtors
(NAR).
Using techniques from his 44 years of experience in commercial
real estate and from his "Master Guide to Income Property Brokerage" (Wiley
Fourth Edition), Jack has been involved directly in the sale of over a BILLION
dollars in Commercial/Investment properties.
His technological innovation
emerged as founder of Data Realty Corp, the first commercial real estate firm to
use computers to match investors with investments. He served as Chairman of the
NAR Commercial Investment Technology Committee and Chairman of the NAR MIS
Committee and on the Commercial Investment Real Estate Institute's Technology
Task Force. He also served on the Commercial Investment Advisory Board to the
Realtors Information Network. In addition he chaired the NAR Communications and
publications Committees and served on various other NAR committees inculcating
Executive and Nominating.
Jack is a Past President of the Massachusetts
Association of Realtors and has been honored as its Realtor of the
Year.
In his recent Real Estate
Interview he discusses the following Real Estae Information about selling Income
Property On-Line and his latest book.
Making the Most of
Technology
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Each chapter of the book covers updated
basic information with detail at the end on using the Internet to accomplish the
chapter goals; Chapter 14 concentrates on Internet and email tools from the
Society's "Sell Like a Giant" seminar-including all of the forms, checklists and
sample email messages.
- The power of the
Internet has transformed how agents are able to work with listings and potential
buyers; better information can be disseminated more quickly, more cheaply and to
more recipients than ever before.
- The exercise of
promoting an actual listing from a seminar attendee at the beginning of a
session demonstrates the effectiveness of Internet connections; within three or
four hours, 40-50 buyers or buyer reps respond.
- Listserves (aka
listservers) are lists maintained by others that group contacts interested in a
certain type of property; an email message can be tailored to a list so that a
single message can be disseminated to several thousand recipients who are all
interested in its content.
He also discuses the
following useful Real Estate Information:
- Jack's Book
Revision
- Advice for
Residential Agents
- Ways to Find
Property Owners Who Will Sell
- The Beauty of
the Business
- The Society's
Email Broadcast Wizard
- REcyber.com as
a Resource
- Favorite
Current Places on the Web
- Where the
Commercial Industry Is Headed
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