Excerpt from: Real Estate Industry Leader's Roundtable
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| August 06, 2008 | | "Tech Tips to Boost Your Commercial Sales!" | |
 Dustin
Gellman began his real estate career at 18, working as a salesperson for
Sperry Van Ness | Lillie & Associates in his hometown of Ann Arbor,
Michigan. He continued his apprenticeship for five years and obtained his CCIM
designation at age 23. He then co-founded Catylist with Ron Marten, another CCIM
designee. From 2002 to the present, Gellman helped grow Catylist into a leading
provider of local commercial information exchanges.
Dustin’s efforts are
now focused on delivering marketing, research and technology solutions for
commercial real estate companies. Gellman holds a B.A. from Northwestern
University and is currently an MBA candidate at Northwestern's Kellogg School of
Management in Evanston, Ilinois.
In his recent Real Estate
Interview he discusses the following Real Estate Information:
Advice for Single
Practitioners
- Use listing services to level the
playing field and even to gain a competitive advantage over larger companies;
understand the differences of each listing service in terms of audience, cost
structure and how to participate with minimal time and expenditure.
- Communicate to your
clients that you use the commercial listing services for broad marketing
distribution�it is a competitive advantage.
- Highlight your use of
technology to impress property owners in listing presentations; have a marketing
plan in place and communicate it clearly to prospects.
He also discuses the
following useful Real Estate Information:
- Targeted
Marketing for Commercial Agents
- Commercial
Listings
- How to Develop
a Marketing Plan
- Technology for
Small Offices
- CRM
Database
- Overview of
Catylist Commercial Tools and Services
- Catylist’s
Competition Edge
- Favorite Web
Sites
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