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 Colleen
Sheridan is the founder and CEO of MySquareFeet,
formerly, the SmallTenant.com She is a 20-year veteran of the commercial real
estate business and has held senior level positions with major commercial real
estate companies, including Cushman & Wakefield, Insignia/ESG, CBRE and CDI
Developments, International.
Through her extensive experience in
representing corporations large and small, and through underwriting acquisitions
for commercial real estate investments, she is uniquely aware of what she
describes as "the inefficiencies in the industry," particularly in the area of
small tenant transactions. MySquareFeet is her concept of a virtual information
source for small tenants, where they can obtain vital information, find
necessary resources and obtain advice.
During Colleen's career, she has
sold over $2 billion in commercial real estate representing major clients such
as IBM, Pitney-Bowes, Dean Witter, Honeywell, CNBC, Swiss Bank and 3M. A
specialist in intuitional grade net leases, portfolio sales, corporate asset
sales and municipal consulting, she holds real estate licenses in New York and
Connecticut and is a member of ULI, the Real Estate Board of New York and WX.
She also participates in the New York City Board of Education Mentoring
Relationship Program.
In her real estate interview at Real Estate
CyberSpace Radio she discusses the following real
estate information:
Strategies for Driving Traffic to the
Site
- MySquareFeet uses a
complex formula of key word searches, builds reciprocal links, and uses imbedded
metatags.
- The search engine
companies do not make it easy to be picked up in searches; search engine
optimization (SEO) companies spend fortunes to understand rankings.
- Just having a web site
does not constitute being on the Internet in an effective way; building rankings
so that tenants find you when they need the space is vital; the biggest portion
of MySquareFeet�s budget is invested in SEO.
- MySquareFeet advertises
everywhere online that it possibly can�e.g., Google, Yahoo, Ask.com, Better
Websites, and many more.
In this
briefing she also covers the following useful real estate
topics:
- The Role of
MySquareFeet
- Challenges from
the Commercial Side
- Comparing Costs
and Effectiveness
- How the Site
Works
- The
Competition
- Measuring the
Success for Brokers
- Changes in
Commercial Real Estate Advertising
- The Name
Change
- Favorite
Sites on the Web
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