Susan Sweeney's Real Estate Interview

Susan Sweeney is a renowned eBusiness and Internet marketing expert. She is a best-selling author, a partner in an award winning Web development and Internet marketing business as well as a partner in an online interactive mapping business.

Susan is the author of six Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 70,000 copies and has been translated into German and Spanish. Three of her other popular books are: The Formula for eBusiness Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism Business.

She developed and delivers the Internet Marketing Boot Camp, a two-day, comprehensive educational program that provides everything needed to achieve e-business success. She also develops and delivers bi-weekly webinars on Internet marketing.

The Canadian Association of Professional Speakers inducted Susan into the Canadian Speakers Hall of Fame in December 2006.

In her Real Estate CyberSpace Radio interview she discusses "Your E-Formula for Real Estate Success!" and the following real estate information:

Tips for a Great Web Site

1. Agents should continually update web site content because visitors who return to a site and find that nothing has changed will not be motivated to keep coming back; open house schedules are good repeat traffic generators.
2. Consumers expect interactivity; they compare at least three real estate sites before deciding to work with an agent, so make your site competitive with features such as autoresponders, e-clubs, interactive maps, podcasts and blogs.
3. Good graphic design is important; layout needs to have good navigation and be colorful and attractive; consumers conclude that your style of doing business matches the savviness of your site design and content.

In her interview she also discusses the following Real Estate topics:

• Pay Per Click
• Viral Marketing
• Email Communication
• Suggestions for a Signature File
• Autoresponders
• Interactive Mapping
• Favorite Web Tools