Excerpt from: Real Estate Industry Leader's Roundtable
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| October 28, 2008 | | Using Exchanges for Marketing | |
 Rochelle Stone is a Certified Exchange Specialist (CES) and
the President of Starker Services, Inc., the nations oldest and largest
independent Qualified Intermediary Company. With over 20 years in the 1031
exchange business as well as being an investor, Rochelle has worked with
thousands of exchangors in both residential investment and commercial real
estate.
Rochelle has been published in articles numerous times including
REALTOR Magazine, US Business Review and a book Real Estate Exchange. She is a
national speaker including appearing on CNN and being featured several times at
the National Association of REALTORS annual convention.
In her Real Estate CyberSpace Radio interview she discusses the
following real estate information:
Using Exchanges for Marketing
- Agents can turn the exchange technique into commissions by using the idea in
their marketing directed at investors; in effect, two commissions can be
earned-one on the sale side and one on the buy side.
- The best marketing approach is to let people know you are familiar with 1031
exchanges; out-of-area owners are good prospects because they may be receptive
to exchanging for properties nearer to them.
In this interview she also discusses the following real estate related
information:
- Why Residential Agents Need to Know About Exchanges
- Definition of an Exchange
- Dispelling the Misconceptions
- A Reverse Exchange
- The Role of Starker Services
- Using Exchanges for Marketing
- Using Exchanges for Maximum Advantage
- The Value of 1031s to Agents
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