Excerpt from:  Real Estate Industry Leader's Roundtable
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April 08, 2006

Matthew Ferrara

Ferrara on Revolutionary Cool Tools

Matthew FerraraHere are a few notes from real estate industry leader Matthew Ferrara's recent interview on Real Estate CyberSpace Radio. He's one smart techie!





Revolutionary Cool Tools

  1. Cellstory.com cross links your cell phone and laptop with your marketing initiatives; the service allows you to snap photos of a property with your phone and have an instant web page set up displaying the shots by the time you get into the house; the process is at once simple and revolutionary.
  2. A similar new product that is free is Microsoft's PhotoStory; it allows you to input photos and add narration and music to create a virtual tour; output options include the Web, your PC or laptop, email, PDA and cell phone.
  3. Wireless marketing is cutting-edge; web pages and drip email are giving way to wireless strategies; sending directly to buyers' cell phones is the future of marketing.

In the same brifing he also covers:

The Hottest Tech Tools for Agents

Challenges in Using New Tech Tools

Underutilized Everyday Tools

Help from Assistants

Checking Email Wirelessly

The Pitfall of the Next Important Tech Tool

Sources for Tech Tools

Recommended Technology Focus for Agents

Favorite Spots on the Web


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