Excerpt from: Real Estate Industry Leader's Roundtable
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| May 31, 2006 | | In his recent Real Estate CyberSpace interview Dan Gooder Richard discusses Following Up Captured Leads. | |
 Todays
featured real estate industry leader is Dan Gooder Richard of The Gooder
Group. He discusses real estate advice for capturing real estate leads
online and the importance of following up on those captured leads in his most
recent interview at Real Estate CyberSpace
Radio.
Following Up Captured Leads:
- There should be an instant
response (thank-you screen) when the prospect submits the form; a rapid response
by email should follow within moments;ongoing automated drip email should be set
in place.
- Scan responses and make a
judgment if your reply by phone would be appropriate; if leads are outside your
market area, consider making a quick referral to another agent through the
Society's free Referral Center.
- Remain in touch with leads,
especially with second and third responders, by email and/or phone; as the
relationship matures, add contacts by mail(postcards and announcements).
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Use offers and links in your email messages to drive prospects back to your
web site to be repeatedly exposed to your services and your team.
In the same
briefing Richard also discusses the following real estate
tips:
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Advice for Capturing Real Estate Leads Online
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Positive Steps
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Favorite Web Sites
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Form Content
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Quantity vs. Quality
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Mistakes to Avoid
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Tips for Improving Lead Capture
Forms
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