Judy McCutchin on Maintaining the Personal Touch

In her most recent interview at Real Estate CyberSpace Radio, McCutchin discusses how to maintain a personal touch with the internet consumer. Judy is this weeks featured real estate industry leader.

McCutchin on maintaining the personal touch and the following real estate advice:

1. McCutchin finds rapport easier to establish with Internet-empowered consumers than with consumers she just meets and takes out because the online connection is a long courtship that gets them ready to buy.
2. Working with someone online first builds trust; confidence grows as consumers see how McCutchin works.
3. McCutchin does a strong pre-listing presentation that begins to close clients even before they meet her; the presentation can be emailed or hand delivered (rarely necessary).
4. It asks clients to have certain things ready (keys, mortgage information and a completed survey), and it introduces the team and how it works.
5. McCutchin's strong listing presentation is left with clients in a bound leather book embossed with her logo; people have a hard time saying no.
6. Knowing facts and reciting statistics are important for a listing presentation.
   

In the same briefing McCutchin also discusses the following real estate tips:

• Her Real Estate Business Organization
• McCutchin's Role
• Team Motivation
• Favorite Tools
• The Tablet as a Productivity Booster
• Favorite Tools and Web Sites
• Advice for Newcomers to Real Estate