Pat Zaby on Mastering E-Marketing

Todays featured real estate industry leader is Pat Zaby. Pat Zaby began his career in 1968 with a bachelor's degree in real estate from the University of North Texas. His contributions to the industry through speaking, teaching, writing and development have earned him recognition and respect as one of the industry's authorities.

He successfully developed software that over ten years became one of the leading agent productivity packages with over 20,000 users. Pat's software products and teaching now capitalize on Microsoft Office to provide agents the most powerful real estate tools available.

In his interview at Real Estate CyberSpace Radio Zaby discusses E-Marketing and Practical Solutions for Sharing Computer Data.

Practical Solutions for Sharing Computer Data:

1. Using a computer at work and another at home can be solved by investing in a notebook computer that can travel with you.
2. Another answer is MIGO, which looks like a USB drive and has special software that synchronizes Outlook; configure it on one computer and view the data on any other computer without changing the host computer.
3. Exchange Server has been offered by Microsoft for some time as a big, company-level solution; now a smaller version, Small Business Server,can handle up to five users, but it requires software, a dedicated server and a savvy operator.
4. Service companies called exchange hosts are readily available by searching the Internet; for a small monthly fee, the client's data is kept on the host's server, where it can be accessed from any computer in the world; users can download files or work directly online.
5. MS Outlook allows data to be imported from any program that allows exports; programs that encrypt data are harder to get data from.

In this briefing he also covers:

• Software Focus
• Tips for Running a Business on Microsoft Office
• Respond Software
• Connectivity Tools
• Marketing Software