Michael Russer "Mr. Internet on The Power Of Targeting!"

Michael J. Russer, also well know as "Mr. Internet," is President of RUSSER Communications and Chief Virtual Officer and co-founder of PROVAST, LLC. He is an internationally known real estate industry leader, speaker, author and consultant about the Internet and virtual outsourcing for professional business people and the Virtual Assistant industry. RUSSER Communications has operated very successfully since the mid-1990s with the help of virtual assistants and consultants in lieu of employees.

Michael developed the e-Productivity Method^TM featuring the use of virtual assistants for professional business people, co-authored the first book, workbook and tape program on the use of virtual assistants within the real estate industry, and was the architect of REALTOR.com's VA training program, which lead the way for other technology firms' use of virtual assistants as a way to deliver the benefits of their products and services.

In his interview at Real Estate CyberSpace Radio Russer discusses The Synergy of Targeting and Branding and the following real estate advice.

The Synergy of Targeting and Branding

1. Targeting is the process of identifying a particular group of people with similar needs/wants, with similar ability to use your services financially and who are reachable with your message.
2. Branding is a way of uniquely identifying the value of your package of services for your target market (separate from you as a person) e.g., Rick Miner's DuckIn.com brands waterfront properties in Seattle.
3. The importance of keeping your brand identity separate from your personal identity is that you create a salable entity if brand recognition is not dependent on you; this consideration should be part of your exit strategy for retirement.

In this briefing he also covers these real estate tips:

• The Importance of Target Marketing
• The Myth of the Shotgun Approach
• Why You Should Target Online
• How to Pick a Target Market
• The Synergy of Targeting and Branding
• Engaging the Target Market Online
• Differentiating Yourself from Your Competition