Colleen Sheridan on "Converting Small Deals to Big Profits!"

This weeks featured real estate industry leader is Colleen Sheridan is Founder and CEO of theSmallTenant.com She is a twenty-year veteran of the commercial real estate business and has held senior level positions with major commercial real estate companies including: Cushman & Wakefield, Insignia/ESG, CBRE and CDI Developments, International.

Through her extensive experience in representing corporations large and small, and in underwriting acquisitions for commercial real estate investments, she is uniquely aware of what she describes as "the inefficiencies in the industry", particularly in the area of small tenant transactions. Her concept of a virtual information source for small tenants, where they can obtain vital information, find necessary resources and obtain real estate advice, ed to the underlying concept for theSmallTenant.com, Inc.

In her interview at Real Estate CyberSpace Radio, Colleen discusses the following real estate tips.

Conventional Marketing of Small Space

1. Most owners and brokers market small space by putting a sign in front of the property or by placing a small classified ad in a local paper.
2. Both formats present difficulties for prospective tenants searching for space—information is limited (and hard to glean from signs while driving), plus following up by phone to get details is time-consuming.
3. Some brokers and owners post small spaces available on their own websites, but this strategy fails to aggregate information in one database that is convenient for agents and consumers—commercial real estate lacks the multiple listing services of residential real estate.
4. The small-space market turns over quickly, so it is very difficult to keep up with what is available and how to access that information.
5. The bottom line is that marketing small space and finding small space are problematic.

In this briefing she also covers:

• The Challenge of Small Tenant Space
• theSmallTenant.com
• Advantages of Online Marketing
• Using theSmallTenant.com
• Favorite Web Sites
• Potential for Increased Profits