Excerpt from: Real Estate Industry Leader's Roundtable
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| August 30, 2006 | | A great interview that contains real estate resources that helps real estate agents define a web strategy. | Verl Workman has been educating, motivating and training sales associates, entrepreneurs and real estate agents worldwide for over 15 years. As a founding partner of Pinnacle Quest Consulting, Verl has delivered more than 500 real estate seminars in the past 7 years and has helped thousands of agents and brokers nationwide embrace and implement technology into their businesses. His empowering real estate presentations and personal coaching programs have helped new agents and top producers alike to achieve their goals in business and in life more effectively-and more quickly.
Verl's personal life motto is "If it's not fun, I'm not going!" He brings this fun, winning attitude and undying passion with him in all his professional and personal endeavors. In his Interview at Real Estate CyberSpace Radio he discusses the following real estate tips: Defining a Web Strategy Having a web site is like having a star in a galaxy; having a web strategy points a telescope at your star. A web strategy involves specific things to drive visitors to the site, engage them and capture them as clients; automated systems follow up with consumers until they are ready to do business. The most effective web strategy being used currently is stealth website marketing, which understands the concept that consumers do not care about the agent; instead of featuring a photo, profile and testimonials about the agent, stealth website marketing has the agent fly under the radar. The key to successful web marketing is to give consumers what they want in exchange for at least a name and email address. Whatever the visitor requests property listings, free reports for buyers or sellers there should be an automated drip system that follows up; one of the best is available from RealProSystems.com.
In this briefing he also covers the following real estate advice: The Focus of Pinnacle Quest The Combination of What Works Services to Support a Web Strategy Using Realtor.com to Advantage Real Estate Virtual Tour Resources Email for High-Touch The Best Tech Tools for Real Estate Agents Today Strategy for Learning
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