A Website Network For Real Estate Agents

Ken Deshaies is considered a real estate industry leader, he has been in real estate for over 12 years and opened his own brokerage, SnowHome Properties. The brokerage operates as a "true team"-that is, every commission earned is evenly split (after overhead and expenses) among all sales agents. He and his wife Mary are the only Certified EcoBrokers in Summit County, Colorado.

Ken was the 2003 President of the Summit Association of REALTORS® and serves on the State Grievance Committee. In 2002, he was named CyberStar of the Year. Ken also serves on the boards of the Summit Chamber of Commerce, Summit Public Radio and the Rocky Mountain Resort Alliance.

Ken is the author of a book for homebuyers titled How to Make Your Realtor Get You the Best Deal and one for home sellers titled Get the Best Deal When Selling Your Home. He has created a network of REALTORS® around the country who are co-authoring these books with him for their markets. These books make great real estate resources.

In his Interview at Real Estate CyberSpace Radio he offers the following real estate advice:

A Website Network

1. Deshaies has a primary site but also several secondary sites, and he owns 40 to 50 domain names, which all point to the primary site.
2. Each of his sites is designed a little differently; e.g., the primary site does not require registration for someone to view properties; other sites do require registration, as a measure of whether people would register or not.
3. Some people will register and others will not; the registration sites carry a link back to his primary site as a safety net not to lose them as prospects.
4. The registration process does help to qualify leads; people who give valid information tend to be serious consumers.
5. Another aspect of the website network is links to other relevant sites,such as national aggregators and local real estate-related service sites; links back help drive traffic to your site and improve search engine ranking.
6. Secondary domain names such as BreckenridgeMLS.com are intended to capture searchers who may try typing a familiar name into a browser, the secondary domains take people to SnowHome.com.

In this briefing he also covers these real estate tips:

• Deshaies' Market
• Real Estate Marketing Priorities
• The Summit Social Club
• Using Email to Maximum Advantage
• Network of Authors
• Favorite Spots on the Web
• Thinking Outside the Box