Excerpt from:  Industry Leader's Roundtable
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September 13, 2006

Real Estate Blogging!

Here is some great real estate advice regarding real estate blogging.

pictureTim O'Keefe is todays featured real estate industry leader, he is president and CEO of Spider Juice Technologies, Inc. Tim was raised in a family of developers, mortgage brokers and real estate agents. His company offers online marketing services based on what he wished he had back when he sold real estate himself. Tim is an expert blogger and offers  real estate tips to help us not only blog, but blog and capture traffic and leads.

Tim uses his blog as a method to offer opinion and techniques to help real estate professionals capture more business. Because of his own online marketing, Tim is well known around the Net for his unique insights.

In his Interview at Real Estate CyberSpace Radio he discusses:

Real Estate Blogging Power

  1. Blogging offers real estate professionals the real estate tools to raise their position with search engines; search engines look at blogs as they do regular web sites-the constant updating of a blog is an advantage.
  2. Blogging also allows an agent or broker to establish themselves as an authority on their marketplace; by expressing your opinions about issues, you become a thought leader.
  3. The more local the topics on a real estate blog are (e.g., controversy over zoning that might change home values), the more interest they are likely to generate among a defined audience.
  4. Include your MLS listings on your blog-for example, "Hot Listings of the Day"-as a way to get people to your registration page; if you have permission, include listings of other agents.
  5. The primary goal on the Internet is to build up your list because that is where the money is; once you have a list that you can control, you have a chance to establish direct communication with people; the blog is just an introduction to you.

In this briefing he also covers:

  • Blogging Explained
  • Getting People to Your Blog
  • Definition of RSS
  • Pinging
  • Promoting Your Blog
  • How to Start Blogging

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