Excerpt from: Real Estate Industry Leader's Roundtable
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| September 20, 2006 | | In this interview he discusses underutilized everyday real estate tools. |  Mathew Ferrara is a great real estate industry leader, for more than 15 years, Matthew Ferrara has been a driving force for real estate technology innovation. His clarity of thought and sharp skills as an educator have helped thousands of real estate professionals redesign how the real estate industry works as they take advantage of new and existing technologies.
Matthew's philosophy is simple: Brokers and agents need to maximize the tools they already have to succeed in the business. He pioneered an approach to technology that focuses on objective advice, in-depth skill training and world-class technical support-the three pillars of his company today.
In his Interview at Real Estate CyberSpace Radio he discusses the following real estate advice: Underutilized Everyday Real Estate Tools - Although many agents (80%) have acquired laptops, relatively few utilize them during common work tasks such as listings, open houses and closings; agents who fail to make their laptop an integrated part of the real estate process are not getting its full value.
- The digital camera is another piece of equipment that is commonly owned (98% of agents have one) but under used; agents take photos and load them into an office computer, but many agents do not post photos liberally on their web sites.
- Making the most of technology is mandatory for the industry to declare itself "the experts."
- The evolution of tablets may increase computer use outside the office because they have simplified the laptop even more; they have the advantage of being larger than a PDA but smaller than a laptop.
- However, the stumbling block is human habit, not difficulty-none of these tools are hard to use; agents need to take time to strategize how tech tools can revolutionize how they do real estate business and then build the tools into their daily activities.
In this briefing he also discusses the following real estate tips: - The Hottest Tech Tools for Agents
- Challenges in Using New Tech Tools
- Revolutionary Cool Tools
- Help from Assistants
- Checking Email Wirelessly
- The Pitfall of the Next Important Tech Tool
- Sources for Tech Tools
- Recommended Technology Focus for Agents
- Favorite Spots on the Web
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