Joshua Konowe Discusses The Importance of Effective Real Estate Marketing

Joshua Konowe is the president of e-Agent, Inc., a marketing company established in 2001 that serves real estate agents nationwide. He is well known real estate industry leader and advertising professional who can see the importance of return-on-investment in making informed marketing decisions from the clients' perspective. His business career has been enriched and informed by the active integration of financial industry experience and practitioner interests in sales and marketing with a heavy emphasis on advertising.

Joshua has extensive knowledge of today's marketing world, especially online marketing and search engine relevance. Having attracted more than 600 clients in just over two years, his marketing skills and knowledge of the industry have given real estate agents across the country the ability to put the power of a professional marketing and advertising company to work for them. Joshua often appears as a guest speaker at universities and for online seminars, including the RISmedia Conference, to share his marketing expertise and real estate advice.

In his Interview at Real Estate CyberSpace Radio he discusses the following:

Techniques to Enhance Search Engine Placement

1. Target phrases that are significant for your local marketplace-name of town, state letters or the state spelled out followed by words such as "real estate, homes, houses, property, REALTOR®, realty."
2. When you sign up for paid advertising with Overture, Google and other paid venues, they give you tools to see who's typing in what and how often; before buying search terms for clients, e-Agent uses these search engine tools and also does its own market research about what consumers are doing.
3. e-Agent encourages pay-per-click; the company even tells its clients how to go about arranging pay-per-click themselves for other web sites so that they can show up on the page multiple times.
4. Pay-per-click needs to be evaluated on a return-on-investment basis; an agent may find that to remain competitive, the cost may reach a painful threshold; if the cost per acquisition exceeds other means of acquiring leads, then pay-per-click does not make sense.

In this briefing he also discusses the following real estate tips:

• Responding to Search Engine Pressure
• Search Engine Promises
• How to Make Your Web Site Effective
• e-Agent in a Nutshell
• Leads vs. Referrals
• Favorite Spots on the Web
• Anticipated Innovations