 Nancy Michaels is todays featured real estate industry leader, she is the president and founder of Impression Impact, a company providing resources for small business growth and effective and innovative marketing strategies. She is also the author of four books on marketing for small businesses, including Off The Wall Marketing Ideas (Adams Media 2000), How to Be a Big Fish in Any Pond, Media Madness, and A to Z to Visibility. Her latest book, Perfecting Your Pitch, is about to be released.
Nancy is the small business editor for US News & World Report and the small business-marketing expert for Entrepreneur Magazine. She has been featured in many publications including Home Office Computing, Fortune Small Business, Success, The Wall Street Journal, Entrepreneur magazine, Costco Connection, BJ's Journal, Franchising Magazine, and Franchise Update magazine. Nancy has spoken in 42 states to more than 40,000 entrepreneurs on behalf of such clients as Office Depot, Merrill Lynch, Fleet Bank, Indoor Tanning Salon Association, and Benjamin Franklin Plumbing, among many others.
She was a nationally syndicated newspaper small business columnist for Scripps-Howard News Service (1999-2000). She was also the publicist for Matt Lauer, the co-host of the NBC Today show.
In her Interview at Real Estate CyberSpace Radio she discusses the following real estate advice: Web Strategies - To drive traffic to your site and hold visitors' attention, keep the site current by regularly updating content, including the home page; archive articles that might be of interest.
- Run contests to attract people; think in terms of a long-term campaign to bring people back; promote things in your e-zine that link back to the website for more information.
- Be sure your site is visually appealing,seek a designer's help with appearance and navigation; LogoWorks is a good resource for this.
- Content for your web site should include information about you as an agent (photo, bulleted biography, references, testimonials) as a confidence-builder for prospects; show pictures of current listings and/or past properties sold and give contact information.
- Playing up information about properties, about your area and about resources in your area is an effective strategy,even post links (which has revenue potential to support your site).
- For people moving from another area, getting contacts with an accountant, attorney, banker, mortgage broker and service people is especially helpful; as you work with people, send an email that you have such information and link them to your web site.
- Address issues on a Frequently Asked Questions page on your own site rather than using message boards or online discussion groups.
In this briefing she also discusses the following real estate tips: - Using Email to Boost Visibility
- Building an Email Database
- Real Estate Marketing Strategies
- Tips for an Effective E-mail Program
- Ways to Get Feedback from Clients
- Webcasting
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