Creating A Real Estate Website

This weeks featured real estate industry leader is Roger Butcher.  He feels that  prestige, financial independence and a sense of accomplishment combined with a quality personal life distinguish the successful real estate professional. Throughout his real estate career, Roger has achieved them all. When he entered the real estate business in 1971, he knew the key to financial success was high-volume listings and sales. This concept, in turn, would create endless Cash Flow and wealth.

With an intuitive grasp of sales techniques, Roger began to create his series of effective dialogue scripts and his Referral Marketing System^TM. Using these, he achieved record-breaking results, building a personal inventory of 78 concurrent, good, salable listings. Roger's system was so productive that he completed as many as 47 transactions in a single month. He also became the top sales person in an organization of over 5,300 agents. He is a wonderful real estate resource.

Roger was awarded the prestigious Vince Lombardi Award from the Green Bay Association of REALTORS®. He has been a featured speaker for the National Association of REALTORS® convention as well as for hundreds of state conventions and Boards of REALTORS® throughout the United States and Canada. Roger's training is used from Singapore to South Africa, and for years this training has been the foundation for thousands of today's successful real estate professionals.

In his Interview at Real Estate CyberSpace Radio he discusses the following real estate advice:

Characteristics of a Good Web Site

1. Content is key; agents need to have much more than a single page on their company's web site; features should definitely include property listings and possibly include information such as your newsletter.
2. Community information links are another plus for a web site; they could drive as many as 2,000 people per month to your site; they might not be immediate buyers or sellers, but these visitors could become active later, and they could know people who are active now; with a counter system on your site, you can tell daily how many people are coming.
3. Having a proper name for your site enhances its power; using firstname-lastname.com is a better choice than using something tricky or obscure that is hard for people to remember and look up.
4. The minimum number of listings on your site is 20 current listings and 50 properties that have sold and closed; new agents should borrow office listings.
5. Key words and metatags can help search engines find you; a good web site provider will offer to set those up for you.

In this briefing Roger Butcher also discusses the following real estate tips:

• Internet Marketing Visibility
• Email / Postal Marketing
• Keeping Track of Contacts
• Tips for Success
• Advanced Access as a Web Site Resource
• Favorite Web Sites and Tools