 Bill French is todays featured real estate industry leader. Bill French founded Global Technologies Corporation in 1981, a consulting, database applications and software product development firm. With a strong background in finance and accounting, Bill's success in small-business systems integration was perfect timing for the PC revolution.
In addition to authoring and co-authoring many popular award winning development tools including QuickSite, dBRIEF, Evolve and LapLink, Bill is currently building a new generation of personal publishing and knowledge management tools based on Web services and XML standards. Toward that end, he co-founded MyST Tehnology Partners with F. Andy Seidl in 2002. The first product, MySmartChannels, was released by MyST in March 2003 and was quickly followed with Blogsite and MyST Enterprise RSS services. Today MyST provides corporate blogging and RSS services to hundreds of firms including Intel Corporation, Verisign, and Real Estate Blogsites, LLC.
In his real estate Interview at Real Estate CyberSpace Radio he discusses the following real estate advice: Web Sites vs. Blogs The same article on a web site and on a blog gains an advantage on the blog; search engines capture all words on all web sites and all blog sites, but blog sites expose content in ways that are more easily indexed. Web sites use techniques called search engine optimization to refine content so that it can be found by search engines more easily; blogs naturally organize content in ways that machines can better understand-for example, using RSS (rich site summary or really simple syndication), an xml format that search engines readily pick up. Each posting on a blog counts as a page, so blogs can quickly overshadow web sites in page length, a factor significant to search engines. The critical step, regardless of whether someone lands on your web site or your blog site, is to get a visitor to respond; some bloggers include a link to their email and a phone number on every blog page. MyST is experimenting with direct telephone linkage through Skypes-a service utilizing voice over IP technology, an emerging environment that allows people to connect by voice directly from computer to computer. The key to improving response is to eliminate the friction that allows people to contact you; the more clicks you require, the less likely you are to convert traffic into leads.
In this briefing he also discusses the following real estate tips: - What Blogs Are
- Application of Blogs to Real Estate
- How and Why Blogs Work
- The Long Tail
- Blogging Platforms
- Benefits from Blogging
- Solutions for Blog Content
- Favorite Resources on the Web
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