Mathew Ferraras Real Estate Interview

For more than 15 years, Matthew Ferrara has been a driving force for real estate technology innovation. His clarity of thought and sharp skills as an educator have helped thousands of real estate professionals redesign how the real estate industry works as they take advantage of new and existing technologies.

Matthew's career has influenced many sectors of the real estate industry. As a teacher, he has delivered more than 2,000 seminars. As an author, his syndicated columns are published in dozens of magazines, newspapers and web sites every week. As an advisor, he has shaped the strategies of some of America's most successful brokerage companies. He has earned the respect of his peers, having been recognized with the Educator of the Year and the Best Training Company Awards in real estate.

In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate insight:

Checking Email Wirelessly

1. Ferrara advises using whatever wireless tool you are comfortable with (Blackberry, Treo with Palm software, Treo with Windows, Samsung i730, etc.); he uses his regular Motorola flip-screen cell phone.
2. The significant factor is the email system behind the wireless tools; many of the common email setups such as POP accounts that have to be downloaded, or free online email are not designed for wireless delivery.
3. Ferrara recommends the powerful email software MS Exchange; instead of handling Exchange in-house, his company outsources to a company that makes it available on the Web where any device can access it.
4. Distinguish between the device and the email service; focus on using a great service that makes any device more powerful; a good service is likely to adapt to equipment evolution.
5. Using Exchange facilitates staying in touch with assistants anywhere because it can be used to share databases, folders and calendars; moving information to the Internet is a practical way to centralize operations; outsourcing Exchange is affordable-as low as$20-$25/month/user.

In this briefing he also covers the following useful real estate tips:

• The Hottest Tech Tools for Real Estate Agents
• Challenges in Using New Tech Tools
• Underutilized Everyday Tools
• Revolutionary Cool Tools
• Help from Assistants
• The Pitfall of the Next Important Tech Tool
• Sources for Tech Tools
• Recommended Technology Focus for Agents
• Favorite Spots on the Web