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 Mal Duane
is the broker/owner of MalDuane.Com Real Estate in Framingham,
Massachusetts. Mal came on the real estate scene in 1986, and as a RE/MAX agent,
quickly became the top producer of her office. Upon founding her own firm, she
developed a vision of how she would like to do business utilizing a team of
agents and the latest technology. To accomplish her goal, Mal traveled all over
the country to collect new technology and marketing concepts.
Before
most other agents had developed personal web sites, Mal created an Internet
marketing program for listings with visual tours backed by email marketing. At
MalDuane.Com Real Estate, she has combined the concept of a traditional office
with the presence of a powerful cyber-marketing program to create a highly
successful company. In 2001, her firm closed 104 units for $23,741,000 in sales.
At present, Mal's company is on track for her 2002 goal of $40,000,000.
Mal holds several designations including the ABR (Accredited Buyer's
Representative), CRS (Certified Residential Specialist), E-Pro, SRES (Seniors
Residential Specialist), and RECS (Real Estate CyberSpace Specialist).
Mal chairs the Framingham Massachusetts Chapter of the Real Estate CyberSpace
Society.
In her real estate interview at
Real Estate CyberSpace
Radio Mal Duane offers
the following real estate insight.
Tech
Assessment of the Industry
- Fabulous tech tools
available are easy to use, affordable and make agents shine with
professionalism; there is no excuse not to work with them.
- In the next three
years, technology will continue to enhance the position of agents; instead of
being threatened by technology and the access it gives the consumer to
information, Duane finds that it makes her life and the quality of work she does
better.
In this interview she
also covers the following real estate topics:
- Changes to Her
Real Estate Business
- Expansion of
Company Services
- Exciting New
Equipment
- Using a
Transaction Platform
- Growing Impact
of the Internet
- Advice to
Agents on Technology
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